Meet Jimmy Ricard
Jimmy Ricard is an operator, strategist, and founder who sees the invisible patterns that unlock potential. He has a gift for bringing balance to complexity, turning stress into simplicity, and aligning systems with purpose.
What unites it all is balance. Jimmy helps individuals and organizations find their center so they can act with clarity, scale with integrity, and build legacies that last.
Strategic Operations Expert
Crafts precise operational systems that translate your vision into structured momentum without the overwhelm.
Conscious Business Leader
Leads with clarity and intention, aligning business growth with deeper values, impact, and integrity.
Soul-Aligned Systems Thinker
Designs systems that scale and resonate. Where structure meets soul, transformation begins.
Results-Driven Advisor
Goes beyond theory to deliver clarity, traction, and outcomes you can measure without losing meaning.
For leaders and organizations ready to scale with purpose,
Keys Consultant offers trusted, conscious advisory from
Jimmy Ricard, a
ConSOULtant™ who blends
operational
mastery with soulful alignment. Jimmy goes beyond fixing
systems. He helps you align your vision and actions to
achieve meaningful & lasting impact.
Where Jimmy Delivers
With a proven track record across diverse industries, Jimmy brings valuable experience and insights to every partnership.

Holistic Magnified
FounderFormulated a line of powerful, purpose-built wellness products using minimal yet synergistic ingredients designed to magnify healing impact. Built a trusted brand at the forefront of North Carolina's Hemp/CBD movement, combining health coaching, hands-on R&D, and active advocacy with the NC Hemp Commission to help shape the early cannabinoid landscape.

AB&B Commercial Real Estate
Chief Operating OfficerHelped build a boutique real estate operations company from the ground up, curating a best-in-class team and culture rooted in collaboration. Implemented the Beehive Philosophy to drive clarity, creativity, and accountability while scaling sustainable systems and overseeing assets across the Carolinas.

Blue Ridge Capital Fund
General Partner & Co-FounderLaunched a private equity fund combining risk-adjusted stability with stakeholder-centered strategy focused on investing in essential services to support emerging communities. Structured for long-term value, Blue Ridge bridges disciplined returns with purposeful impact.

TigerDirect.com
Purchasing, Operations & LeadershipRose through leadership roles from fraud prevention to retail buying, overseeing purchasing, logistics, and store operations across North America during a period of rapid growth and strategic acquisitions.

Science Magnified
Legacy Co-founderDesigned and scaled hands-on STEM programs that empowered underserved youth, strengthened educational partnerships, and boosted scientific literacy across more than 300 schools. Focused on inspiring curiosity, real-world skill-building, and a lifelong love of learning.
The Keys Approach
Four core principles guide our methodology, helping businesses achieve sustainable growth and soul-aligned success.
Most advisors optimize surface-level strategy. Jimmy starts
deeper, aligning operations with consciousness, structure with
soul.
When you're in balance, you make better decisions. When your
systems reflect that balance, you scale faster and more
purposefully.
Key Principles
When you clear away the noise, action becomes effortless. Simplicity isn't just about doing less, it's about focusing on what truly matters, so your vision moves forward with clarity and ease.

Balance Enables Purpose
When systems are grounded in balance, clarity emerges and action becomes purposeful.

Simplicity Unlocks Execution
Complexity stalls momentum. Jimmy brings things back to what matters most and gets them moving.

Sustainable Habits Scale Results
Sustainable beats sprinting. Purpose-driven rhythms build long-term growth, without burnout.

Soul-Aligned Systems Scale Naturally
When your structure reflects your values, progress accelerates with less friction, more flow.
Clarity Begins with a Connection
Whether you're navigating change, seeking alignment, or scaling with soul, Jimmy reads and responds to every inquiry personally.